Helping Brand Owners Build Competitive Advantage
The personal care sector is dynamic, with an increasing requirement for innovation and diversification.
With competition intensifying between proprietary and private label brands, brand owners are using more sophisticated marketing techniques to reach their audiences.
Increasingly the purchase decision in this segment is made at the point of purchase making the visual impact of the pack on the retail shelf a key differentiator.
Film substrates are the most widely used face materials in this segment due to their moisture resistance and there is a huge growth in the use of clear “no-label look” technology.
Amberley is ideally placed to use its digital label expertise to meet the demand for multi-versioning and target marketing. The company has also developed award winning labels that combine digital printing and filmic materials for "clear on clear" applications and offers an exciting range of multi-layer, peelable labels for extended text applications.
Decorative embellishments such as foils and specialist inks can also be used to create exciting surface characteristics to create labels of distinction.
As a major supplier to this market Amberley has a dedicated team of labelling specialists with the experience to advise on material selection, adhesive performance and application requirements for products that need to perform in challenging environments such as shower gels, sun creams and shampoos.
If you would like to discuss your plans for developing, launching or relaunching products into the personal care or beauty sector call us today or send your enquiry to us by email.