Digital Printing Supports Brand Marketing Strategies
High impact and engaging graphics are fundamental to driving consumer decision making at the point of sale.
Amberley supply labels for a large number the UKs leading food brands and have a built an impressive portfolio of clients notably in the speciality food sector where the requirement for graphic impact is perhaps at its greatest.
Retailers too are looking to create premium private label products which compete directly with the branded alternatives.
To react quickly to new trends, competition, and consumer demands both private and blue chip brands are increasingly using digital printing because of its flexibility, lower origination costs and quicker turnaround potential.
Whatever your challenge the team at Amberley is able to offer advice on how to optimise your designs to achieve the best printed results and to help you select the right materials and adhesives for the conditions your pack will be subjected to throughout its lifecycle.
Amberley developments in tamper evident seals and extended text labelling are of increasing relevance to this sector. Resealable peel and read labels in particular are increasingly used to carry nutritional information, recipes and text that cannot be accommodated on a single layer construction.
All of our self adhesive labels are produced in accordance with ISO 9001 and BRC/IOP Food Technical Standard.
If you would like to discuss your food labelling project with us call us today on 01258 455 772.
- The team at Amberley is able to offer advice on how to optimise your designs to achieve the best printed results and to help you select the right materials and adhesives for the conditions your pack will be subjected to throughout its lifecycle.
The packaging update cycle in the food sector is reducing - a trend which is encouraging the greater use of digital printing.