Digital Printer Awards 2013
Amberley are delighted to announce that “Share A Coke” has been nominated as a finalist in this year’s Digital Printer Awards.
The prestigious award ceremony will take place at the Marriott London Grosvenor Square on Thursday 3 October 2013
Amberley was the sole UK partner that produced the digital component of this ground breaking label for Coca-Cola's biggest-ever personalised brand campaign.
The campaign which was designed to help Coca-Cola engage directly with its consumers in 32 countries,. substituted the iconic Coca-Cola logo with popular first names, that were digitally printed using HP Indigo technology.
The Award nomination is in the Labels Category which is for digitally printed labels that deliver significant benefits to the customer compared to traditional production methods.
Graham Backhouse, Sales and Marketing Director commented,“ This project has exploded the myth that digital print is only suitable for short run production. Amberley has proved it has the capability to customise labels in high volumes using our HP Indigo press whilst achieving the colour consistency and quality demanded by a major global Brand Owner.”