Investment Extends Amberley Lead in Digital Multi-Ply Booklets
New Peel & Read booklets with 5 printable surfaces featuring variable data and images
A £300,000 investment in digital converting equipment by Amberley is bringing the benefits of digital printing to multi-ply label production.
The latest configuration of the Digicon Series 2, the first of its kind in the UK, allows the conversion of a single digitally printed web into a 3 ply construction that can then be formed into resealable Peel & Read booklet.
Variable & Personalised Content
David Beeby, Sales Manager explains, “This new equipment extends digital printing into the multi-ply arena, allowing variable text and images to be incorporated into a peel and read booklet with 5 printable panels. Being able to include personalised and variable content within each booklet provides marketers and brand managers with exciting new possibilities for product promotion.”
The Digicon Series 2 supplied by AB Graphics handles 330mm wide web widths and incorporates flexo heads, web cross over, lamination and simultaneous foiling and embossing.
Amberley have also spent over £100,000 on a Digicon-Lite, primarily for varnishing and slitting off-line. These investments come at a time when the demands on the label to carry more information, is on the increase and massively increases the company’s capacity to produce booklets and peelable labels.
Increasing Demand for More Information On-Pack
David continues, “Legislative changes are demanding that more information be incorporated onto smaller packs and the label has become the best way of providing that extra printable space. These clever constructions provide the space to add user instructions, multi languages, ingredients and personalised promotional information. They look identical to and apply in the same way as standard self adhesive labels, but can be resealed again and again throughout the life of the product”.
Amberley have recently produced their own Peel & Read booklet with 5 printable surfaces featuring variable data and full colour variable images throughout. The hinged construction is manufactured using lightweight filmic material, is high gloss varnished and incorporates print registered silver foil blocking around the Amberley logo. The booklet has adhesive free peel tabs to allow the pages to be easily peeled back and repositioned.
Caption: Amberley Peel & Read booklet with 5 printable surfaces featuring variable data and full colour variable images throughout.
If would like to receive sample of the Amberley Peel and Read booklet click here or if you would like to discuss extended text label leaflet labels or booklet constructions then please call us on Tel 01258 455 772.