Tag Archives: consumer packaging interaction
Software allows brands to virtually interact with shoppers through product labels and packaging
“There is different generation emerging who want to have a highly personalised interaction with brands” A fascinating article that appeared in the Labels and Labelling 2014 Yearbook provides reveals how developments in computer software are allowing brands to interact … Continue reading
Posted in Digital Label Printing
Tagged Amberley Labels, brand personalisation, consumer packaging interaction, Diageo smart label, digital labels, digital printing, Evrythng, Johnnie Walker, mobile marketing, product digital profile, QR codes, smart labels, smart phone labels, variable data labels
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