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Clear Perfection with ‘no label look’

Shorts Boy Distillery has produced a truly inspirational rum. Tidal Rum is a golden aged rum infused with oak smoked pepper dulse foraged at low tide in Jersey (UK).

The main label was printed using a clear on clear substrate, giving the appearance of being invisible when adhered to the clear glass bottle to deceive the eye and highlight the actual design elements, which were produced on the digital press. Then a gloss varnish was applied to finish creating a premium look and feel for the finished product as you can see in the images below.

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