Proving that there is so much more to digital than just producing short runs, three visionary printing companies have formed a new partnership that works closely with brands to make them ‘smarter’.
Label printing company Amberley Adhesive Labels, which is based in Blandford Forum in Dorset, is also very much part of the cooperation. The company is an innovator in self-adhesive labels and supplies to big brands, such as Coca-Cola, Neal’s Yard Remedies, Farrow & Ball and Fortnum & Mason, as well as smaller artisan brands and craft gin distilleries. It installed its first HP Indigo press back in 2003.
‘As one of the very early adopters of digital print production, Amberley is delighted to be working alongside Ultimate and Kalas as the label partner in this exciting new venture,’ commented managing director Trevor Smith. ‘Having worked on digital packaging campaigns, such as Share a Coke and IrnBru’s Your Clan, we have seen the value that packaging can bring to a marketing or sales campaign.’ He continued, ‘With these three market-leading, experienced companies working closely together, we will be able to cover virtually any digital packaging campaign requirement and ensure seamless integration across the various formats. It really is a great opportunity for brands to leverage their marketing spend to a new level.’
‘Amberley is a very forward-thinking company,’ commented Mr Tonge. ‘They supply labels to a whole range of brands that would very much like to buy what Kalas and Ultimate can offer as well.’ Mr Evans added, ‘And they are different brands to the ones we normally deal with, so we complement each other really well. The great thing about us all using the HP format is that the files are exactly the same, so there is no issue with consistency across the different types of packaging.’