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Reacting to the pressures of market and consumer trends

Wild Elderflower Spritzer is a new product battling in the competitive drinks market and here at Amberley we are proud to have been a part of this beautiful new brand.

The new Wild Sparkling Drink is light and fragrant, with a delicate floral elderflower taste. Rounded off with a suggestion of gin to add depth and challenge.

“All the ingredients are natural and I really wanted this to show through in the design. I also wanted the design to say something about the person drinking it, sophisticated, elegant but above all natural.” (owner, Johnathan Wallington)

In 2014 Wild Sparkling Drinks began a conversation with Amberley to produce their labels, looking for guidance and advice to ensure that their new label would truly reflect the brand image required.

The label design has been created by various design agencies over time. The initial artwork and design was more of an artisan look, which through experimenting with materials and finishes migrated to todays finished version.

6 Wild labels LOW

The story so far:

The first labels (In picture above starting at far right hand side) were produced with clear on clear to give a fabulous no label look. Next a festival focused label produced on a rustic blanc created an artisan looking label. After that came a label with off-line finishes of embossing and the hot foil press to create the beautiful gold lettering. Lastly to date the great looking label that was agreed on was produced on a matt wine substrate with a spot gloss varnish.

Using the digital processes here at Amberley Labels allowed the client changes of design and experimenting with substrates, to progress in a time efficient and cost effective way.

Digital print is an excellent method for reacting to the pressures of market and consumer trends. Creating a perfect solution for testing brand appearances in the launch of a new product.

‘The final part of the puzzle is to get this wonderful drink that is now in a bottle, with an elegant label into the publics deserving hand’ (owner, Johnathan Wallington)

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