Amberley Add Digital Dimension to the “No-label” Look
Self-adhesive film substrates are the most widely used face materials in the personal care sector.
The growth of “no-label look” technology in particular, continues unabated as brand owners seek the visual impact for their packaging, that will attract consumer attention at the point of sale.
The “no-label look” is a technique where the graphics appear to be printed directly onto the container with no label edges visible.
This effect using an ultra-clear label materials portrays an image of both purity and quality which designers have been quick to exploit.
Avery Dennison recently featured the exciting Nivea Body range from Beiersdorf on their website. This case study showcases many of the advantages that a new breed of filmic substrates can offer brands and reinforces the need for close collaboration between brand owner and label printer.
Decorative embellishments such as foils and specialist inks can also be used to create exciting surface characteristics to create labels of distinction.
Amberley has recently developed award winning labels that combine digital printing and filmic materials for “clear on clear” applications. The combination of the “no-label “ look and personalised graphic content is taking product decoration and consumer engagement to new levels.
For more information on the emergence of digitally printed ultra clear self-adhesive labels click here
If you would like to know more about “no-label” look technologies or the new development of digital printing on filmic materials contact Amberley on 01258 455 772 or fill in our contact form here