Think Digital! – HP Indigo Digital Print Innovation Showcase
One of Amberley’s fundamental goals is to encourage its customers to think differently about the way they view print.
It’s common to find brand managers, their marketing teams and label buyers, not exploring the advantages that digital can bring them.
Digital print can deliver stunning print quality and is the perfect cost effective and flexible solution not only for labels and packaging , but other applications as well.
Digital offers powerful new opportunities to introduce variable or personalised content into a design and brand owners can now integrate their marketing and packaging strategies to allow them to respond to consumer trends, current events and implement seasonal or even regional promotions.
HP Indigo used Label Expo 2013 to showcase the most innovative uses of digital printing technology from around the globe. An interesting application of digital print was for a Coca-Cola branded smartphone cover produced in Israel, to deliver a unique personalised product to consumers.
The ideas featured in the HP Indigo Innovation Showcase awards can be viewed by clicking on this link.
Applications featured in this article include;
digital flexible tube labelling
digital tea bag envelopes
digital flexible pouches
digital reverse printed water bottle labels
If any of these applications fires your imagination then please discuss them with the team at Amberley by calling 01258 455 772 or click here to access our contact form
Amberley themselves recently scooped top award at the 2013 UK Packaging Awards for their role in Coca-Cola’s “Share a Coke” campaign. The ground breaking campaign featured the personalised digital printing of 150 names on hundreds of millions of filmic wraparound labels for Coca Cola’s largest ever global promotion.
Amberley Labels recently invested in excess of three-quarters of a million pounds in the HP WS6600 printing press recognised as the most technically advanced roll-fed digital solution in the market place.