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Amberley Explores Developments in Digital Label Printing

 

Packaging Scotland

Think labels… Think digital – A new article published in Packaging Scotland explores the latest developments in digital label printing

Amberley Pioneers in Digital Label Printing

Blandford-based Amberley has been producing digitally-printed labels using HP Indigo technology since 2003 and has invested in the process ever since.

In a new article that was recently published in Packaging Scotland (July 2013) digital label specialist Amberley provides a revealing insight into a technology that has made significant recent advances and has underpinned its success as a UK leader in this sector.

The article explores the main advantages of digital print over conventional printing processes, provides insight into how the technology can be used creatively to connect with the consumer, whilst highlighting its fundamental environmental benefits.

Click here to read to the full Packaging Scotland article

Notes:

Following a recent record breaking, long-run production of digital labels for Coca-Cola’s biggest-ever personalised brand campaign (“Share a Coke”) digital printing has catapulted into the packaging mainstream.

Amberley was selected as the only UK partner for this label personalisation project which substituted the iconic Coca-Cola logo with 150 of the most popular first names in each country.

 

 

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