Think labels… Think digital – A new article published in Packaging Scotland explores the latest developments in digital label printing
In a new article that was recently published in Packaging Scotland (July 2013) digital label specialist Amberley provides a revealing insight into a technology that has made significant recent advances and has underpinned its success as a UK leader in this sector.
The article explores the main advantages of digital print over conventional printing processes, provides insight into how the technology can be used creatively to connect with the consumer, whilst highlighting its fundamental environmental benefits.
Following a recent record breaking, long-run production of digital labels for Coca-Cola’s biggest-ever personalised brand campaign (“Share a Coke”) digital printing has catapulted into the packaging mainstream.
Amberley was selected as the only UK partner for this label personalisation project which substituted the iconic Coca-Cola logo with 150 of the most popular first names in each country.