Growth in self-adhesive labelling across all sectors
As competition in the global beverage market increases brand owners are constantly searching for innovative ways to catch consumers’ attention.
Self-adhesive labels have traditionally been widely used in the labelling of high-value spirits products, but they are now extensively used in volume markets such premium beers.
In addition to providing high impact graphics, self-adhesive labels offer superior performance in wet environments, flexibility in label sizes and have the ability to decorate the most intricate of bottle shapes.
Brand differentiation is seeing a variety of finishes and effects being used on a wide range of face stocks, including textured papers, foils and clear films using both conventional and digital print processes. The 'Ultra clear films are popular in both the beer and wine sectors to create a “no-label” look.
It is clear that shorter press run lengths are the main trend in the beverage market, driven by product diversification and personalisation of the marketing message.
Amberley’s digital capabilities and has meant that it has been able to capitalise on this trend.
Digital printing is being used in the spirits category, finding particular favour for Scotch whisky brands running limited editions.
There is a massive counterfeiting risk in this sector and Amberley adopts a partnership approach to developing both covert and overt label solutions to help verify a products authenticity.
The growth of the English Wine sector is increasing the demand for digitally printed decorative labels in short runs.
Craft beers are one of the fastest growing segments of the industry, particularly microbreweries. Typified by shorter run lengths, the digital printing process is proving a popular solution for the labelling of limited edition and personalised brands.
Clear filmic materials and pasteurisable adhesives are often used for labelling beer bottles.
Offering eye catching label designs and substrates on standard stock bottles has become a popular way to achieve differentiation on the shelf without the cost of paying for custom bottle profiles.
Although film labels are often used in this sector (notably for mineral waters) usage of uncoated or part-recycled paper is becoming more common to achieve a ‘natural’ look and feel for brands.
If you would like to discuss your plans for developing, launching or re-launching products into the beverage sector call us today on 01258 455772 or send your enquiry to us by email.